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Bamburgh named UK’s best seaside destination

Sunrise over Bamburgh Castle by Alan Leightley


Bamburgh has been named best seaside destination by Which? with Bamburgh Castle helping to win votes for our village and claim the top spot out of almost 100 towns across the UK.

Bamburgh Castle was highlighted by members who also gave top marks for Bamburgh’s beach, stunning scenery, peaceful surroundings and value for money, pipping friendly rivals in popular destinations including Cornwall, Devon and Wales.

More than 4,000 Which? members voted in the survey for where they would choose to have a staycation or day out, based on their recent UK visits to seaside towns and villages.

Francis Watson-Armstrong, owner of Bamburgh Castle said: “This is absolutely fantastic news – not just for Bamburgh Castle but for the whole community here. There is something truly magical about Bamburgh which captures people’s hearts, as Which members have shown.

“During the lockdown we were absolutely staggered – and very grateful – to receive so many heartfelt messages of support from people across the world who just love Bamburgh. We had beautiful handwritten cards and letters, emails and astounding posts on social media. Bamburgh is a destination that means so much to so many people and it is on their bucket list to visit.

“It is a destination that really does have something for everyone – from its incredible beaches where you can walk for miles without hardly seeing a soul, to its array of attractions and things to do – whether that’s building sandcastles on the beach, to picnicking on the Green to exploring the village’s more hidden attractions like the Bamburgh Bones in St Aidan’s Church ossuary to visiting Bamburgh Castle itself. We have great restaurants, shops, hotels and inns and an array of places to stay from self catering properties to our friends the inns and holiday parks.

“The lockdown has had a devastating impact on tourism businesses and being named the UK’s best seaside destination means a great deal to us. It will play an important part in helping businesses get back on their feet again, showcasing Bamburgh as a year-round destination for a staycation or a day out.

“We’d like to say a big thank you to Which? and their members who voted for Bamburgh as the UK’s best seaside destination. We can’t wait to welcome you back to visit us again.”

Read the full Which? survey here.


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